PR & Marketing

With the help of one of London's top PR and Marketing agencies, Captive Minds, the marketing of The Jewellery & Watch Show has 2 distinct strategies – one to ensure that during the event, our exhibitors get to meet with as many buyers as possible, and two, to ensure our visitors are given the opportunity to secure some of the world's most desirable jewellery and watches.

An extensive visitor promotion programme, including direct mail, media advertising, and press and public relations activities, will once again ensure a high level of awareness of the event amongst our targeted audience.  Regular updates about the show as well as individual invitations will also be sent to our entire database.

We invite all individual members of the other 60 private members clubs in London, in addition to all of the private banks and wealth management companies, to directly invite their clients too. This channel allows personal invitation to The Jewellery & Watch Show directly to our target audience and is an effective way of attracting very relevant clients.

As with our previous events, we work closely with exhibitors to ensure that they derive maximum benefit from their participation. We invite exhibitors to supply us, before, during and after the event, with news releases and product and service information, which we can incorporate into our communications programme. Additionally, we can provide exhibitors with a range of support services - from private meeting areas to VIP invitation letters - enabling them to highlight their participation to existing and potential clients.

A detailed breakdown of the visitor promotion programme - including all the planned media advertising - will be made available to exhibitors, enabling them to co-ordinate their own promotional campaigns with that of The Jewellery & Watch Show.

We choose the most relevant media to partner with, yet the list is never exhaustive - if we are made aware of a new opening, as with the past couple of years, we carefully consider it on its own merit and have no hesitation in including it into our campaign, if we feel it is to ultimately benefit both exhibitors and visitors alike.